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Rachel Le Goff reports
Artists that lack imagination or are quite frankly, "not very good with
their hands" have an easy option out. They can dress strangely and stare
blatantly into a camera. If the image is strange enough, someone will write
about it and before they know it, they are on a quick route to artworld
fame. Glossy art magazines love this kind of artist as the photographic
material is easy to reproduce and can be sent by post. No need to visit
a gallery and squeeze a huge installation into one small photographic frame
and no hopelessly blurred video stills.
Thanks to the popularity
of performance art these overnight artists are cashing in on our unquenchable
thirst for disturbing, amusing, perverse images of actual people doing
weird things. It is an extension of the docu-drama phenomenon that has
conquered British television. The audience gets to see real people acting
out their fantasies. There is a lot of gender-bending and hinting at illicit
activities behind closed doors.
In Ernesto Pujol's case, he lived in a monastery for four years before
hitting on the idea of dressing up as a nun for the camera. His "performance"
is thus given more credence by the fact he actually knew what being virginal
is all about. However in the end, we are just confronted with a man
in a nun's habit - a standard fancy dress costume for parties worldwide,
a Monty Python gag. In other shots we are shown Pujol in a dark brown
nun's habit writhing on the floor, Saint Theresa style. He calls them "performative
photographs" and tried to elevate them to a higher art form when feeding
them into a computer and producing digital prints, (which anyone can do
on their own Hewlett Packard at home). Part of being a Narcissist is
the ability to justify your self-portraits with a load of hackneyed theorizing.
Example
: "Following the classic feminist position that the personal is political,
and that sentimentality and nostalgia can be subversive because they are
underestimated and ultimately dismissed by patriarchy as the language of
the weak much of my past work has made use of personal memory as the vehicle
through which to establish a social critique." Its almost painful to read.
Ernesto Pujo as a Nun, "Novice"
Digital Print, 91 x 105cm, 1999
It is remarkable how many
of these "I am the work of art" types are male, considering women are always
seen as
the vainer sex. The Italian
diva (and aren't Italian men the vainest beings alive?) Alberto Sorbelli
takes photos of himself in various roles, "The Secretary", "The Prostitute"
and sometimes just stands in front of the lens naked and tries to look
gorgeous in soft focus. Of course Sorbelli is not even the photographer,
just the object photographed - so we have to presume his creative role
takes place somewhere in the conception of the pose. There is no startling
experimentation with the photographic medium, these are just snapshots.
If the world adores Super Models in fashion magazines, why not artists
in art magazines?, I suspect is part of their reckoning. Although the
typical Narcissist takes pains to produce flattering images of themselves,
sadly they do not always have the pleasant physical attributes of super
models.
An overexposed Sorbelli "Untitled"
1999
Artists who portray themselves
in paint, wood, bronze, clay, etc. interact with a medium they
need to manipulate in order to create the image - there is a vast difference
between this process and that which the Narcissists employ. They only have
to thumb through the yellow pages to get a photographer.
The Narcissists are not
to be confused with artists like Shirin Neshat, the Iranian woman who uses
her identity to speak for the veiled women of her country, whom she also
includes in her work. Neither would we list Cindy Sherman who has a far
wider subject index than her own frequently used face. However we could
include Yasumasa Morimura who expects us to fall off our chairs with astonishment
as he poses in Audrey Hepburn's guise in large-scale cibachromes. Like
Pujol cashing in on the double gimmick of cross-dressing and being a 'real
monk' from the enclosed world revealing himself to an outside world, Morimura
uses his masculinity and oriental features to disrupt iconic occidental
images of women. His American counterpart would be Karen Kilimnik who
produces photographic self-portraits posing as well known celebrities,
"Me as Isabelle Adjani in Ishtar, Part II", 1994. There are more interesting
and provocative images to be taken at any provincial Elvis look alike competition.
Kilimnik has had a long and successful career dabbling in various mediums
and the irony is that this Narcissistic turn is finally making her famous.
If she photographs herself as a man, her notoriety will skyrocket. Kilmnik
does not really qualify as a devoted Narcissist, but she is dabbling.
The art of the Narcissists
is as shallow as the paper it is printed on. Forget the droning soliloquy
they print - basically, they are just saying "Look at me, am I
not fabulous?". Their names are easily forgotten and it is doubtful
any of them will be brave enough to continue their self-exploration/exploitation
into old age, which as a documentary of a life - may at least hold some
interest. If Ernesto Pujol is still posing as a nun when he is eighty,
then we will know he really was trying to say something and this author
will review his opinion.
Yasumasa Morimura, Self-Portrait
(Actress), after Audrey Hepburn 2, 1996

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